Our team is as diverse as the brands we serve. Based primarily in the Greater Philadelphia and Main Line areas, we’re a collective of content creators, social media managers, photographers, graphic designers, and marketing strategists. With a wide range of backgrounds and expertise, we bring fresh perspectives and creative solutions to every project.
Our mission is simple: to empower businesses with creative, strategic content that drives connection, builds community, and fuels growth in today’s digital world.
Meet the Team
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Founder + CEODanielle, the founder of a styling business and secondhand store in Tel Aviv, experienced much of her growth and success due to the community of over 15k followers and loyal customers that she built on social media. After the recent war, she temporarily closed her shop and returned to her hometown on the Main Line, seeking new opportunities.
Drawing on her expertise, she began helping other small businesses in the fashion and events industry grow their online presence. Understanding the challenges of managing social media while running a business, Danielle founded SociaLight Media, where she now leads a team dedicated to helping brands thrive in the digital landscape.
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Social Media Manager
As part of the Social Media Generation, Darby started by learning from top influencers and quickly became passionate about the power of social platforms. After traveling the world and launching her own website, she’s gained valuable insights into what works—and what doesn’t—in social media marketing.
She’s excited to use her professional training to create captivating content for your business and take your marketing to the next level. In her downtime, Darby loves fashion, yoga, traveling, and connecting with people from all over the world.
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Web and Graphic Designer
Giovanni is a web and graphic designer from Palermo, Italy, with international experience in branding, UX/UI, and digital design. Skilled in front-end development and tools like the Adobe Creative Suite and Figma, he creates clean, modern, and functional designs that blend creativity with strategy.
Giovanni approaches his work with immense precision and organization, delivering design solutions that elevate brands and ensure a seamless client experience.
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Brand and Graphic Designer
Mosa is an Italian-American artist and illustrator, raised in Upstate New York, where she earned her BFA in Graphic Design from SUNY Purchase.
With more than 15 years of professional experience, she has worked across diverse industries—including higher education, media, and tech start-ups—in roles ranging from logo designer to art director. Her background in both art and design fuels a versatile approach that blends creativity with strategy, allowing her to create work that is visually striking and purposeful. Passionate about helping brands bring their ideas to life, Mosa approaches every project with creativity, adaptability, and a refined design sensibility.
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Email Marketing Specialist + Copywriter
With over seven years in corporate beauty marketing, Victoria saw how often small businesses were left without the strategy and support they needed. She became passionate about helping entrepreneurs stand out online, blending strategy with creative design to deliver real results. That passion led her to bring big-brand expertise to small businesses with vision.
Outside of work, Victoria enjoys swimming, exploring Nashville with her husband, and creative projects like Knitting and Journaling.
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Content Creator
Joelle is a videographer and content creator with a passion for storytelling across all kinds of media. She earned her M.A. in Media Studies and Production from Temple University, where she explored how media shapes culture and society. Along with documentary filmmaking, she enjoys the creative challenge of social media—finding ways to capture attention and tell stories through short-form content.
Outside of work, Joelle enjoys listening to and seeing live music, photographing for fun, and going for runs. She’s excited to bring her creativity and storytelling skills to the SociaLight Media team.
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Content Creator
Lexi is a creative marketer and content creator with a passion for helping brands tell their stories online. She has built hands-on experience in social media strategy, photography, and video production through her work for various organizations, clients, and internships. From ideating campaigns to producing engaging short-form videos, Lexi thrives on bringing ideas to life in ways that connect authentically with audiences.
With a strong eye for aesthetics and a love for visual storytelling, she’s especially drawn to projects in the fashion, music, and entertainment spaces. In addition to her professional work, Lexi enjoys singing, dancing to K-pop, exploring new food spots, and creating beauty content on her personal social media accounts.
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Photographer + Account Manager
Angelina is a passionate and talented photographer with a keen eye for capturing life's meaningful moments. Specializing in portrait photography, she has built a reputation for creating timeless, stunning photos that evoke emotion and tell a unique story. Having worked with clients ranging from individuals and families to businesses and organizations, Angelina is known for her attention to detail, creativity, and ability to make every shoot feel personal and comfortable. She strives to bring out the beauty and authenticity in every subject, providing high-quality, meaningful images that clients will treasure.
Angelina enjoys traveling, hiking, shopping, and working out, always seeking new experiences to challenge her creativity and broaden her horizons.
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Social Media Graphic Designer
Sophia is an inventive graphic designer & art director with a keen eye for attention to detail and a love for bespoke branding and narrative-driven advertising. With a B.A. in advertising concentrating in art direction from Temple University, she crafts bold, tailored concepts that marry visual storytelling with strategic insight, helping brands uniquely position themselves and connect in their markets.
Sophia further channels her artistic spirit as a professional dancer and choreographer with a background in ballet and musical theatre. She’s also a passionate language learner and culture enthusiast who has studied Korean, Chinese, Japanese, and Spanish, studied abroad in Seoul, and interned in Singapore—experiences that fuel her culturally-attuned design approach and international perspective.
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Email Marketing Specialist + Copywriter
Marketing is most powerful when it feels like connection, not noise. With a mix of CRM expertise, email strategy, and sharp copywriting, Brian has helped brands spark conversations that last. He blends data with storytelling to create experiences that feel human and memorable, always looking for fresh ways to keep audiences engaged. His background in lifecycle marketing and customer engagement allows him to build campaigns that not only capture attention but also inspire long term loyalty.
When he is not diving into marketing, Brian is usually chasing fresh air and adventure. He loves hiking rugged trails, camping under wide open skies, and fishing in quiet places that let him slow down. National parks are a favorite source of inspiration, and when he is home, he channels that same creativity into drawing, writing, and cooking up something new.
